Strategic Plan (2026)

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The Port of Green Bay is guided by a Mission and Vision focused on enhancing and growing the Port to benefit the people and economy of northeastern Wisconsin. The purpose of this Strategic Plan is to position the Port of Green Bay as a world-class, financially sustainable, and environmentally responsible transportation and economic development hub that supports regional growth through efficient waterborne commerce, multimodal connectivity, industrial development, and strong community partnerships.

The following are five strategic themes that this Strategic Plan focuses on that help to define the goals of the plan:

I. Economic Growth, Trade & Business Development which includes strengthening the Port’s role as a regional economic driver by expanding cargo activity, supporting industrial development, promoting domestic and international trade, and improving multimodal transportation capabilities.

II. Infrastructure, Operations & Maritime Excellence including modernizing infrastructure and operations to support long-term growth, operational efficiency, safety, tenant needs, and waterfront integration.

III. Financial Sustainability & Strategic Partnerships ensuring long-term financial health through diversified funding, strategic investments, property management, and collaborative partnerships.

IV. Marketing, Branding & Public Engagement by enhancing visibility, advocacy, stakeholder engagement, and public understanding of the Port’s economic and environmental value.

V. Environmental Stewardship & Sustainable Development by integrating sustainability and environmental responsibility into Port operations, infrastructure planning, waterfront development, and economic growth initiatives.